If you’ve ever listened to This American Life from NPR you can appreciate the wonderful stories they tell on the show. Ira Glass is the host and he has a great series of Youtube videos where he talks about how they create their stories. He’s talking specifically about producing a radio show, but I think his theories about how to tell a great story can be applied to storytelling in all forms.
Follow the link to the video! Ira Glass on Storytelling pt 1